Philadelphia Local SEO

Once upon a time, local businesses thrived off customers that found them in the Yellow Pages.   Fast forward to 2012, and the Yellow Pages are rarely used.    The new Yellow Pages are Google Maps.   With the invention of smart phones and mobile devices, it has never been easier for consumers to get information on the go.    In fact, 70% of consumers checked an online source before visiting a local business or restaurant.   A survey conducted by Harris Interactive, revealed the way consumers search for information online.  Here are some of the following results:

• 43% of consumers checked Google for more information
• 17% searched the 1st web link that appeared on the SERPS
• 14% checked social media websites (Facebook & Twitter)

It’s no secret that mobile consumers are accessing detailed information about companies online before they visit a location.   So, if you’re a local business owner what does this mean to you?  You need to implement a local online marketing campaign designed to increase traffic to your website and physical location.
When it comes to Pittsburgh Local SEO, there are a few simple steps you can take to dominate the 1st page of the search engines and increase sales.   But, what exactly is local SEO?  Simply put, local SEO is the process of optimizing your website with specific strategies that include local profiles, keyword research, reviews, citations and a myriad of other factors that increase search engine rankings.   Some of these factors include but are not limited to:

• Listing your physical address on local profiles
• Placing relevant category descriptions of your business on your local profiles
• Domain authority of your website
• Consistent and accurate citations
• Reviews about your business
• Quality of citations from relevant sources

While there are many ranking factors that determine your Philadelphia Local SEO efforts, there are 5 critical factors to your success.

1. Google Profile– While it’s important to set up your profiles on Bing and Yahoo, Google has a wide majority of the market share.  That’s why it’s important to verify your business with Google Places and optimize it for ultimate clicks for traffic.

2. Keywords– If you want your customers to find you, you must know what keywords they are using to look for you.  When it comes to local online marketing, most likely your best prospect is searching for you business with the name of the town.  For example, instead of looking for just Pizza, your prospect is most likely typing in Philadelphia Pizza into their mobile device.  That’s why it’s very important to find out the exact keywords your prospects are using to find you.

3. Optimization– One of the most important aspects of a Philadelphia Local SEO campaign are the keywords.  You want to make sure your keywords are relevant to what your prospects are searching for.    This is why it’s important to be specific as possible when placing your keywords in the categories section of your local profiles. The more relevant your keywords are, the more likely you will increase your chances of appearing on the 1st page of Google.

4. Reviews– Reviews are a very important aspect of Local SEO.   Reviews from customers show the search engines that you are a real business.   Reviews also help   customers decide whether they should visit your establishment or not.  In fact, Google is now using Zagat’s restaurant review rating system for a wide variety of businesses in Google + Local.  This new rating system will have a huge impact on search engine rankings in the near future.

5. Citations– It’s noted that backlinks are the king of a regular SEO strategy.   But, when it comes to Philadelphia Local SEO, citations are your golden ticket to increased rankings.   Simply put, citations are any information about your business such as address, phone number, name, etc.    The key to citations is to be consistent.    Local online marketing requires that you get your business listed on other sites like   Yelp, Insider Pages, Manta and a wide variety of other local and niche directories.    However, this is where your citations really matter.   When you are placing your business citations on other websites you have to make sure everything is an EXACT match.   This means your business name, phone number and other information about your business has to be listed the same way across all the local directories.   If there is one little error, you can hinder your chances of getting a 1st page ranking.
The Yellow Pages are no longer a useful resource of information.    If you want your business to be found online, you have to be present on Google Maps.   The only way to ensure success is with a Philadelphia Local SEO strategy.  Call us now to learn more about how we can help you with your local online marketing needs

SEO Video Below

Regular Veterinary Checkups For Horses

What To Know About Regular Veterinary Treatments For Horses

If you have a horse, finding a good veterinarian is a good idea so speak with Veterinarian Reno. You need someone you can take them to on a regular basis. Regular veterinary treatments for horses is the number one way to keep your horse healthy.

When you first get a new horse, you will need to find a place to take them for medical care. Talk to friends and neighbors about where they make their pets and go from there. Find a place you can trust that seems to treat your horse well. You will be seeing them a lot over the years.

Once you get set up with a veterinarian, you will start taking your horse on a yearly basis for their checkup. This is because they will need to be seen to make sure they are healthy. They should also be getting specific shots that they will need to stay up to date with.

During that yearly visit, you can talk to Veterinarian Reno about any issues you might have as well as any questions you have about your horse. They can tell you what is going well and if there is anything you need to do to improve their health. They can also notice anything out of place, or that needs tending to.

In addition to taking them on a yearly basis, you will also want to go to the veterinarian for regular veterinary treatments for horses. These might not coincide with their annual checkups but could be essential for their health. Talk to your veterinarian about what they would suggest and what they would recommend for your horse.

If your horse gets injured or needs extra medical help, you should take them to the veterinarian. They will be able to help your horse and figure out what is going on. You shouldn’t put things off because you are not sure.

This is why it is essential to find the right place to take your horse. Then you will always know who to call if something comes up. Keeping tabs on your horse and making sure they stay healthy is still important.

If you end up having issues with your current vet and don’t want to keep seeing them, look for another place to take your horse. You don’t have to stay at home you don’t like and want to make your pets to. You can also talk to the office to let them know about your concerns and see if they are willing to fix things to get you to stay.

Once you have found the right place and have set up your horse’s annual visit, you will be able to make sure that any health issues that come up will be caught. You will have someone to call and bring your horse to if something comes up and that can give you peace of mind. Knowing where you can go is the best way to keep up with regular veterinary treatments for your horse.

Mobile Friendliness For SEO

A mobile-friendly website is one of the most important requirements to take one’s business to the next level. Having a site that appears and functions well on a desktop computer is not enough for your business anymore. In fact, Google had announced that mobile search overtook desktop search in ten countries in 2015. If you are not investing in converting your web theme to a mobile-friendly version, you would be leaving a lot of money on the table in 2016 and onwards.  You need to use a mobile friendly website to take your business to the next level in 2016 and beyond. This read offers information on the importance of mobile friendly for SEO.

Mobile search has overtaken desktop search in 2015. Hence, Google and most of the other search engines have decided to give prominence to mobile friendly websites on their search result pages (SERPs). Why you need to invest in a mobile-friendly web design without further delay. Mobile friendly websites rank higher in the search engines due to the prominence is given to them. Also, Google has already included mobile-friendliness in their ranking algorithm in 2016 and onwards. You should think about this without further delay. Not having a mobile-friendly website is a sure-fire way of losing a vast number of clients to your business. The majority of webmasters are investing in upgrading their sites to mobile-friendly versions right now.
Google released an algorithm update in 2015 where mobile friendliness is. The Google bots crawl a website and label it mobile-friendly or not. In fact, mobile-friendly websites get an SEO boost from the search engines. Hence, if you want to rank your site higher in the search engines, you will have to invest in a mobile website right now. Helping you take your business to the next level and increase the sales and profits in the long run.

The easiest way to make your website mobile friendly is to purchase a ready-made theme on the market. These themes are not that expensive compared to the search engine optimization and revenue benefits offered in the long run. There are also free themes out there, but they look unprofessional and do not come with all the SEO benefits provided by a premium theme. There are many places to buy such a mobile friendly theme on the market. The Internet is the best resource to search for such themes. Doing a simple search on Google, AOL, Bing or Yahoo is the best way to find an active mobile friendly theme on the market. Let Reno Tahoe SEO help you be found on mobile devices. They use numerous online review sites that compare the salient features of premium mobile friendly themes on the market. Checking some of these sites will facilitate your purchasing decision when looking for the most powerful mobile-friendly web theme on the market.

On the other hand, page speed is more important for mobile searches compared to desktop searches. This is why it is important that you optimize all images on your website so that the page speed is increased to a certain extent. This is critical for search engine optimization too. This is why you need to invest in the right mobile friendly web theme without further delay. It will help rank your site higher in the search engines and attract more clients to your business over time.

In conclusion, mobile friendly websites rank greater than those that are not. Google announced that mobile search overtook desktop search in 10 countries in 2015. This is why they included mobile friendliness as a ranking factor in their algorithm in 2015 and beyond. If you are not investing in a mobile friendly web design, you are leaving money on the table. This is why you need to invest in a mobile-friendly web design without further delay. It will help your site rank higher in the search engines. Mobile friendly web themes have SEO friendly features compared to sites that are not mobile-friendly. This read offers information on the importance of mobile friendly for SEO. It will help convert your site to a mobile friendly for SEO. To learn more about your options in being mobile, click here.